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United Airlines: Did They Just Crash and Burn?

Published April 17, 2017 in Brand Management , Small Business - 4 Comments

In case you missed it, an Asian man was drug off a United Airlines flight after being randomly selected to get booted.  If you’re looking to chuckle at another man’s plight, I encourage you to check out United Airline memes.  In true internet style, they’ve created a stunning recollection of the event.  United gets lambasted.

Really quickly though, I’d like to get one thing straight.  United Airlines HAS.  NOT. Lost $300-500 million.  They’ve lost $1.81 in their stock price.  That’s not ‘real’ money; it’s not revenue.  It’s stock that United Airlines lost possession of years ago when they sold it for financing.  And frankly, PR incidents like this have made companies lose far more than $1.81.  For all the hoopla, they’ve lost 1.23% in their stock price.  Companies lose more than that for bad quarterly earnings!  Heck, I’ve lost more than that on Fitbit!

This article though will be my own take on the do’s and don’ts, and then finally, what could United Airlines do differently? Continue reading

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