Conquering Your Financial Empire

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Door Knocking: A True Professional’s Guide

Published May 14, 2017 in Sales , Small Business - 3 Comments

As a Realtor who focuses primarily on digital marketing, I’m tasked with following a LOT of social media.  Some of this means I’m posting advertisements or fun things to read on my business page, sometimes it means getting involved in a community discussion on a Facebook thread.  All of it involves getting to know those around me to increase my brand.  No, I’m not your friend JUST to try and push my wares down your throat.  I am genuinely a people person and I love helping those around me.  However, I am in sales.  I am a salesman.  If you don’t know that I’m a salesman, you can’t be faulted for not purchasing from me.  It’s my job to tell you.

That’s the crux of sales though isn’t it?  In order for you to know about me, I have to interrupt your day with something you didn’t necessarily ask to be informed about.  I might do that via an e-mail, phone call, radio ad, or knocking on your door.  However, no matter which way I do it, I’ve interrupted your day.  So where does this topic stem from?  Well, as I said, I follow a lot of social media.  Turns out my fellow community mates aren’t a huge fan of door-knocker solicitations.  As it also turns out, I am a door-knocker solicitor.  How’s that for conflict in our little story?  Consequently, this article will be a little bit of backstory on my sales approach and why I do it.  I’d also like to give some tips to fellow door-knockers. Continue reading

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