Conquering Your Financial Empire

All posts in "Small Business"

Door Knocking: A True Professional’s Guide

Published May 14, 2017 in Sales , Small Business - 3 Comments

As a Realtor who focuses primarily on digital marketing, I’m tasked with following a LOT of social media.  Some of this means I’m posting advertisements or fun things to read on my business page, sometimes it means getting involved in a community discussion on a Facebook thread.  All of it involves getting to know those around me to increase my brand.  No, I’m not your friend JUST to try and push my wares down your throat.  I am genuinely a people person and I love helping those around me.  However, I am in sales.  I am a salesman.  If you don’t know that I’m a salesman, you can’t be faulted for not purchasing from me.  It’s my job to tell you.

That’s the crux of sales though isn’t it?  In order for you to know about me, I have to interrupt your day with something you didn’t necessarily ask to be informed about.  I might do that via an e-mail, phone call, radio ad, or knocking on your door.  However, no matter which way I do it, I’ve interrupted your day.  So where does this topic stem from?  Well, as I said, I follow a lot of social media.  Turns out my fellow community mates aren’t a huge fan of door-knocker solicitations.  As it also turns out, I am a door-knocker solicitor.  How’s that for conflict in our little story?  Consequently, this article will be a little bit of backstory on my sales approach and why I do it.  I’d also like to give some tips to fellow door-knockers. Continue reading

United Airlines: Did They Just Crash and Burn?

Published April 17, 2017 in Brand Management , Small Business - 4 Comments

In case you missed it, an Asian man was drug off a United Airlines flight after being randomly selected to get booted.  If you’re looking to chuckle at another man’s plight, I encourage you to check out United Airline memes.  In true internet style, they’ve created a stunning recollection of the event.  United gets lambasted.

Really quickly though, I’d like to get one thing straight.  United Airlines HAS.  NOT. Lost $300-500 million.  They’ve lost $1.81 in their stock price.  That’s not ‘real’ money; it’s not revenue.  It’s stock that United Airlines lost possession of years ago when they sold it for financing.  And frankly, PR incidents like this have made companies lose far more than $1.81.  For all the hoopla, they’ve lost 1.23% in their stock price.  Companies lose more than that for bad quarterly earnings!  Heck, I’ve lost more than that on Fitbit!

This article though will be my own take on the do’s and don’ts, and then finally, what could United Airlines do differently? Continue reading

My First Trade Show and how I Survived

Published April 9, 2017 in Career , Small Business - 2 Comments
CFC at a heroes trade show

As a young guy growing up, I was a big dude.  So big in fact that I used to work security and door watch for a couple travelling toy conventions that used to come through town.  I wasn’t unfamiliar with trade shows; however, I had never worked one as a vendor.  That all changed recently.  It was a great time and I’m going to tell you all about it!

Before we get into my experiences running my first vendor booth, I’d like to address something quickly.  Cash Flow Celt is expanding scope!  I was having a lot of trouble writing ‘just’ personal finance articles.  It felt like a narrow approach because I’m passionate about small business and marketing as well.  I also felt like I needed to start a NEW blog and add a NEW item on my plate to go forth with real estate marketing and making a spotlight for local business (not to mention more hosting and domain fees).  That’s when I got the idea to just use the platform I have and just link the two.  Consequently, you’re going to see an expanded breadth of content where I really just write about whatever the heck I want to write about.  If you want to see a really well put together blog that covers multiple ideas tied into the same theme, check out jackcatchem.com!  He’s a Marine who served time overseas, came home and is now a police officer in California; all the while writing – as an aspiring blogger – on a quaint little smart device from his patrol car.  His blog format is why I felt I could be successful with this CFC refocusing.

Now back on to the show! Continue reading

Tale of Tails: Why Small Business Works

Published April 3, 2017 in Small Business - 2 Comments

I was getting ready for work one morning and peered into my dog’s cage – as I always do – and something caught my attention.  Something that I’ve seen a hundred times and never paid any mind.  There they lay, sleeping soundly: one on a large bed, the other on a mish-mash of blankets and propping his head up with a small, hamburger pillow mashed between his gigantic paws.  My two dogs, cozily asleep, held the key to why small business works!

Hear me out.  Just because I get up at 4:00AM doesn’t mean this was a sleep-riddled thought of a brain struggling to work.  I have two dogs.  One is a medium sized yellow lab mix who occasionally responds to the name of Bran (that’s pronounced like Brawn).  He’s about 45 pounds. The other is a small Rat Terrier and Chihuahua mix named Sceolan (pronounced Shkeeolan).  He steps to the plate at a whopping 15 pounds.  As you can probably guess, Sceolan gets the big bed; Bran gets the scraps.  When Sceolan growls, Bran moves.  When they wrestle, Sceolan wins.  The only time Bran comes out on top is when I accidentally drop some food on the ground and he evolves into the Hungry, Hungry Hippo and swallows everything in his path.  Some things just aren’t worth fighting for.

The point remains though.  Sceolan embodies why a small business stand up to big business (or an entrenched competitor).  Even in a difficult environment, the little guy can win.  It just takes some grit and determination.  Continue reading

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